PRESS RELEASE. In the increasingly competitive cannabis market, innovative companies are finding new ways to engage customers and promote their brands. One such brand, Kush Kriminals, brought to you by Cookies, has mastered the art of customer engagement by leveraging digital collectibles and immersive experiences.
Kush Kriminals offers a diverse range of products, including three custom strains in Indica, Sativa, and Hybrid, as well as flowers, prerolls, edibles, and concentrates. With plans to introduce CBD products and drinks in the near future, the brand is currently available in Cookies stores in Denver, Commerce City, Woodland Hills, Maywood, and Lemonade Van Nuys.
To foster customer engagement, Kush Kriminals created a membership program for the Kush Kriminals community. Members are granted exclusive access to Cookies and Kush Kriminals merchandise, as well as lifetime discounts of 15% storewide, 20% on all Kush Kriminals products, and 30% for Legendaries storewide.
The Legendaries, one-of-a-kind characters created and named by Sam Humphries, play a vital role in the brand’s marketing and deepen customer engagement. Humphries’ impressive background includes working with industry giants like DC and Marvel on major franchises such as Avengers, Guardians of the Galaxy, and Harley Quinn.
Kush Kriminals further engages customers by offering tours of their cultivation facility by appointment, giving curious consumers an inside look at the production process. Additionally, the brand has partnered with Magic Eden, a marketplace where Kush Kriminals’ holders will soon be able to mint their digital collectibles. Holders in states without legal cannabis access can stake their tokens, earn points, and participate in raffles for exciting giveaways.
The Kush Kriminals podcast, featuring a teaser episode already available on Apple Podcasts, Spotify, Amazon Music, and more, is yet another avenue for the brand to connect with customers.
However, while customer engagement is a critical component to Kush Kriminals’ success, so too is navigating the volatile crypto market. To overcome this challenge, Kush Kriminals has developed a long-term strategy accounting for market fluctuations and risk management practices. A strong, reliable team has been crucial in working together to conquer the inevitable obstacles and develop a supportive community for the project.
There is some wisdom the Kush Kriminals team would share with others that stem from their experiences and learnings. Key values include honesty, integrity, hard work, persistence, and resilience. An open mind and willingness to learn from others are essential to succeed when faced with the unique challenges of the crypto space.
Looking ahead, Kush Kriminals has ambitious plans for growth and expansion. The brand aims to be present in every Cookies location across the USA and penetrate the CBD market for holders in states without legal cannabis access. This diversification will allow the brand to reach new audiences and ensure no holder is left behind.
Furthermore, Kush Kriminals plans to expand its saga with Sam Humphries, delving into comic books, movies, podcasts, and more, thus broadening the brand’s reach beyond its current offerings. Such growth will enable Kush Kriminals to tap into new entertainment mediums and captivate audiences worldwide.
In a world where digital collectibles and unique customer experiences are becoming increasingly important, Kush Kriminals is paving the way for the future of cannabis brands. Through its innovative approach and ambitious plans, Kush Kriminals is sure to make a lasting impact on the industry and its customers for years to come.
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