Brits have caused a tracksuit shortage at two of the biggest brands in the UK, ASOS and JD Sports, as the UK’s workforce swaps suits for comfort.
Retail giants ASOS and JD Sports have both said they are experiencing a tracksuit shortage as factories across the world are being halted in a bid to slow down the spread of Covid-19.
ASOS CEO Nick Beighton said the outlet was working to secure a reliable supply but confirmed the brand is having issues.
Mr Beighton said the company is "working hard" to ensure the British public's needs are met but admitted ASOS might not be fully stocked until spring.
Executive Chairman of JD Sports, Peter Cowgill, also said demand is outstripping supply due to the coronavirus pandemic.
He said: "You could argue that we were slightly overstocked earlier in the year but that has worked in our favour as we’ve now got stock and brand respect which helps secure more."
Mr Cowgill also said JD had experienced some difficulties in shipping online orders to shoppers but he said this was a result of a reduction in the number of workers on each shift to ensure social distancing.
It comes as the UK is experiencing a huge demand for loungewear items as a second wave of Covid-19 threatens to force the nation locked in their homes.
Boohoo said in June it had seen a 45% increase in revenue in its first quarter, compared to 2019, and cited buying habits adapting to stay at home life.
It said: "Areas such as loungewear and athleisure have performed well as customer buying habits adapted to a stay at home lifestyle, with our marketing strategy and content being pivoted to reflect this change and we have seen strong levels of engagement in response."
Fashion analysis company Edited said more people are naturally preferring to stay in and be cosy than go out amid the pandemic.
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Shoppers are therefore buying joggers and hoodies, which are spiking in sales in the coronavirus pandemic.
In a report published in August, it said: "The rise of loungewear was already set in motion pre-COVID. However, the global pandemic has caused demand to skyrocket and prices to evolve.
"Currently available online, sweatshorts have seen the most significant increase compared to six months prior as popularity and social media exposure surges."
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