Harley sales in United States falls 10% as pandemic hits demand

FILE PHOTO: A Harley-Davidson Inc. logo is seen at the Paris auto show in Paris, France, October 4, 2018. REUTERS/Benoit Tessier/File Photo

(Reuters) – Harley-Davidson Inc HOG.N reported a 9.8% drop in quarterly revenue on Tuesday as global motorcycle demand struggles to pick up from the COVID-19 induced lockdowns.

Retail sales in its biggest market, the United States, plunged 10% from the same period a year ago, while overall, motorcycles revenue fell 12% to $684 million.

The Milwaukee-based company has not posted a growth in retail sales in the United States for six years and has been finding it hard to add customers beyond the baby boomers.

Net income rose to $120 million, or 78 cents per share, in the third quarter ended Sept. 30, from $87 million, or 55 cents per share, a year earlier.

On an adjusted basis, it earned $1.05 cents per share, according to Refinitiv data.

Motorcycles and related product revenue fell to $964 million from $1.07 billion a year earlier.

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