EXCLUSIVE: Hybe America has elevated James Shin to the role of President of Film and Television for both the company and its Scooter Braun subsidiary SB Projects, where he’s worked for seven years, most recently serving as EVP, Film & Television.
Shin’s promotion comes after two years of work with Hybe, which acquired music magnate Braun’s Ithaca Holdings in 2021, in a deal valued at more than $1B. In his new role, he will continue to spotlight projects at the intersection of music, film, television and new media, guiding and consulting, to start, on Hybe and Geffen Records’ newly announced Netflix music docuseries, The Debut: Dream Academy. Marking the first-ever partnership for the companies, the project was instrumental in bringing together the music video for the hit single “New Jeans” from South Korean girl group NewJeans, which showcased IP related to Warner Bros Discovery’s belved animated franchise The Powerpuff Girls.
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Projects that Shin is currently active in developing include the pic Kpop Superstar with Paramount Pictures, the Eddie Huang dramedy Tuna Melt starring SZA, the music-filled thriller Phantom penned by Oscar nominee Anthony McCarten (Bohemian Rhapsody), an Untitled Lady Macbeth Musical with Channing Tatum’s Free Association for Amazon Studios, and an adaptation of the book WONDER BOY: Tony Hsieh, Zappos and the Myth of Happiness in Silicon Valley, with filmmaker Justin Chon. On behalf of Hybe America, Shin is also executive producing and overseeing the feature doc Child Star, marking the directorial debut of Demi Lovato, at Hulu.
Said HYBE America CEO Scooter Braun in a statement to Deadline, “James’ creative instinct and passion show in our groundbreaking projects that support the intersection of music and film and television. Our diverse slate perfectly reflects our overall goal of providing fresh content for everyone, including underrepresented voices in entertainment.”
Shin spoke, in his statement, to his appreciation of the opportunity he’s been afforded to regularly challenge himself and his team, “in an effort to create compelling, unique content with world-class talent – from writers, filmmakers, and actors, to musical artists – representing the international audience we serve.” Hybe America’s new chief exec went on to thank Braun and Hybe America/SB Projects’ Scott Manson “for allowing me the opportunity to help shape and build this division. We pride ourselves on championing original voices across mediums and challenging ourselves to broach every project with a fresh point of view. I’m excited as we continue to build a primary destination for incredible projects.”
Since the days of Shin serving as EVP at SB Projects, the company has expanded its film and TV library to include over 30 current projects in various stages of development with major studios and streamers. He’s been credited with bolstering synergistic opportunities across platforms, genres and mediums as he’s overseen scripted and unscripted content development, as well as production for film, TV, new media, and theater.
Shin previously led operations for SB’s first-look television deal with Amazon and served as co-executive producer on Netflix’s Ariana Grande tour documentary Excuse Me, I Love You, which debuted as the second most-watched movie on the platform. His prior run at the company also saw it produce YouTube’s Justin Bieber: Seasons, whose premiere episode is YouTube’s most-watched ever, as well as the follow-up documentary Justin Bieber: Next Chapter, YouTube’s critically acclaimed docuseries Demi Lovato: Dancing with the Devil, and Amazon Studios’ J Balvin documentary, The Boy From Medellín, with Academy Award-nominated director Matthew Heineman. In the realm of audio content, he oversaw podcasts including In Good Faith with Cadence13 and Country Shine with Graham Bunn.
An EP through SB on the hit FX comedy series Dave, which recently aired its third season, Shin also recently exec produced Netflix’s anticipated comedy series Neon, set in Miami’s world of reggaeton, which premieres October 19th. On the audio side, he most recently executive produced The Table Read Podcast’s three-episode installment of Love and Darkness with Manifest Media, which follows the triumphs and tragedies of a powerful Jewish Hungarian family during World War II, and debuted at #1 on the fiction charts.
Shin began his career at William Morris’ New York office, and prior to joining HYBE America and SB Projects, served as a development executive at TriStar Pictures, where he was responsible for helping develop music-driven films. He also served as an in-house music supervisor at Sony Pictures Television, where he worked on music and soundtracks for television.
A prodigious South Korean entertainment company, perhaps best known for its representation of the globally popular boy band BTS, Hybe inked a music distribution deal with China’s Tencent Music streamer in May, taking full ownership of its media company Belift Fab, founded as a JV with CJ ENM, in August. The Braun-led Hybe America owns and operates Hybe’s assets stateside. In addition to the titles previously mentioned, Braun’s SB Projects was behind Justin Bieber: Never Say Never, which remains the highest-grossing music documentary in domestic box office history, as well as the CBS series Scorpion.
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