Wibson, the decentralized consumer data marketplace backed by Telefonica’s investment arm Wayra, has added global mobile marketing platform Jampp as a data buyer in its marketplace.
Consumers can now share personal data directly with Jampp through the Wibson app and, in turn, be rewarded with Wibson utility tokens. In addition, the Wibson token (WIB) has made its debut on Coinsuper, a Hong Kong-based digital currency exchange.
The Wibson token and mobile app support consumer ability to sell their personal data directly to data buyers, such as technology platforms, advertisers, marketers, academics, and data-for-social-good researchers. In the Wibson marketplace, consumers decide when and to whom they share their data, based on transparent, market-driven offers that clearly outline the data requested, price, intended use, and data buyer.
“The most valuable asset in the world is now data,” said Wibson co-founder and CEO Mat Travizano. “The Wibson platform and utility token are giving consumers, for the first time, an easy way to get something back in return for the mountains of personal data they are continually creating. We’re excited to welcome Jampp, one of the most respected brands in mobile engagement, to our marketplace and provide our users more options to generate value from their data.”
Jampp helps mobile app marketers engage and acquire users with performance advertising. “By using the Wibson marketplace as a new source of opted-in location data for our media targeting, we will be able to provide even better performance for our customers,” said Jampp head of product Guido Crego. “With Wibson, we also know consumers are aware of their data being used while benefiting directly from the data transactions.”
The Wibson token went live with the Wibson marketplace launch in October 2018 and claims more than 85,000 data transactions from more than 7,000 participants.
The company has received funding from DGG Capital, Kenetic Capital, and Telefonica’s investment arm, Wayra.
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