CNN Is Doomed

Without a permanent leader, CNN announced a new lineup of shows. Most industry experts said the lineup will not matter. CNN has lost its edge, particularly to MSNBC and Fox, and some old faces, plus a few new ones on new shows, will not draw new viewers. (These world powers have the least and most press freedom.)

One industry watcher gave The New York Post a comment that matches the industry sentiment. “Saw the line up. Ehhh. Totally dull. Will make zero difference.”

The new lineup is a mix of new faces and old. Anderson Cooper keeps his job. Christiane Amanpour remains, as does Chris Wallace. These have loyal followings. The new lineup is based on the guess that anchors few people know will draw more viewers.

Nielsen shows that, in July, CNN had an average of 470,000 viewers. Fox had 1.2 million, and MSNBC had 812,000. Fox has held its lead for so long almost no one can remember a time when it was not in first place.

What will likely be a failed attempt puts more pressure on parent Warner Bros. Discovery. Earnings at CNN, which is led by industry veteran David Zaslav, are critical to building a new company out of two merged entities. S&P predicts CNN will have only $957 million in profits this year. The number has not been so low since 2016.

CNN has not posted a lineup that will help it. In fact, there are enough new faces in new places that the chances of its success are very small.

Sponsored: Tips for Investing

A financial advisor can help you understand the advantages and disadvantages of investment properties. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.

Investing in real estate can diversify your portfolio. But expanding your horizons may add additional costs. If you’re an investor looking to minimize expenses, consider checking out online brokerages. They often offer low investment fees, helping you maximize your profit.

Source: Read Full Article