Starbucks says it will become the latest company to join an advertising boycott of Facebook.
The coffee company’s move is said to be pausing its adverts amid a campaign led by civil rights organisations which say the social media giant is profiting from hate speech.
Starbucks said yesterday that its actions were not part of the #StopHateforProfit campaign but that it is talking to civil rights organisations and its media partners about how to stop hate speech online.
The chain’s announcement follows similar statements from Coca Cola; Unilever, the European consumer goods giant behind Ben & Jerry’s ice cream and Dove soap; mobile phone company Verizon and outdoors companies like Patagonia; film company Magnolia Pictures; jeans maker Levi’s and dozens of smaller companies.
Some of those companies are pausing adverts just on Facebook while others are halting their campaigns on social media more generally.
In response to companies halting advertising, Facebook executive Carolyn Everson said earlier this week that the social networking platform is committed to getting rid of hateful content from its site.
She said: ‘Our conversations with marketers and civil rights organisations are about how, together, we can be a force for good.’
Facebook’s market value dropped on Friday by more than 8% – about $50 billion, as more companies said they would pause ads. Twitter stocks also dropped by more than 7% on Friday.
Sarah Personette, vice president of global client solutions at Twitter, said on Friday that the company’s ‘mission is to serve the public conversation and ensure Twitter is a place where people can make human connections, seek and receive authentic and credible information, and express themselves freely and safely’.
She added that Twitter is ‘respectful of our partners’ decisions and will continue to work and communicate closely with them during this time’.
Twitter sparked headlines in recent weeks for taking issue with tweets from USA President Donald Trump, including one which it said ‘glorified violence’.
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