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Billionaire Mike Bloomberg poured $100 million into key swing states — Florida, Ohio, and Texas — in an effort to secure wins for Democratic nominee Joe Biden, but his spending failed to deliver the three states.
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All of them went for President Trump.
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The former New York mayor's cash outlay was part of a broader strategy by Democrats to flip key swing states blue, investing in areas once seen as longshots as well as known mavericks that Trump carried in 2016.
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In the final days of the campaign, Bloomberg was even poised to outspend Trump, with his super PAC, Independence USA, allocating $3.7 million to television ads to drum up support for Biden in several major Ohio cities, including Cleveland, Columbus, Cincinnati, Dayton, Toledo and Youngstown.
The same PAC also spent more than $36 million in Florida between September and November and $6.9 million on ads airing in Texas, CNBC reported.
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Bloomberg even paid a few of his own companies to facilitate partnerships to boost Biden.
Hawkfish, the data firm Bloomberg founded, received more than $3.2 million during the 2020 election cycle to help pro-Biden super PAC Unite the Country track voting in Florida, according to data from the nonpartisan Center for Responsive Politics.
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The money spent on Biden's campaign was in addition to the $1 billion Bloomberg spent on his own brief run for the White House earlier this year.
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