Improving Customer Longevity Series – Article II
The retail industry is a continually evolving landscape as traders demand more from brokers, setting new standards and base lines.
Satisfying such demands and providing added value to traders can take various forms, such as education portals, advanced data and analysis, and real-time updates.
These tactics may sometimes require new integrations with technology providers yet can add significant value and create differentiation and increase customer loyalty.
However, while these updates and developments encourage clients to continue to trade and stay engaged with the broker, one must not forget the basics – creating the best customer experience, by communicating at the right time, at the right channel, and in the relevant context for each trader.
It is the customer demand who underlies an acute need for brokers to adjust and adopt new technology to improve their services: In order to enable personalized automated engagements, organizations must harness their most valuable asset, their data.
But making data usable is usually a hefty project that demands many months and sizable budgets, leaving organizations reluctant to embark upon such extensive effort.
These technological limitations further stress the need for an easy, swift, data integration process, enabling brokers to easily and effectively engage with their customer, when it matters most.
Getting the Most Out of Your Platform
Most traders are well versed with the constraints and advantages of their brokers’ platform and interface. For most, simply the minimum requirements had often been satisfactory, until now.
Traders are now looking for the latest innovations, values and benefits to users and improving their experience across the trading lifecycle.
No company appreciates this strategic outlook more than Solitics, a real-time data-driven customer engagement & analytics platform.
The past year has seen Solitics unveil several new features to its offering that looks to cater specifically to brokers looking to strengthen key channels.
Solitics’ platform enables brokers to utilize their data for various business aspects, without a long, expensive and complex data project.
In addition, Solitics’ integration with third-party content providers has helped enable brokers to provide a unique added value to their traders who need real time information on the commodities they invest in.
This includes third-party tools like Trading Central, AutoChartist, and SignalCentre that can provide advanced data, and are already integrated with Solitics, making it easy for brokers to alert their traders of the recent market changes and updates in real time.
Additionally, Solitics also supports live contextual pop-up messages on the MT4 and MT5 desktop apps.
Such capabilities in the area of real time data management, automation and personalization, present a wide range of new opportunities for brokers to increase engagement and generate substantial revenue uplifts.
Solitics Separating Themselves from the Pack
Solitics’ platform was specifically engineered to meet the trading industry’s evolving needs. The company’s advanced solutions help link up all the distributed data sources, reconciling raw data and respond to any data update or change in real-time.
Furthermore, Solitics’ combination of marketing and communication channels creates a powerful automation and personalization tool.
Brokers have come to rely on this, as it enables trading companies to respond personally and contextually to each trader within seconds.
Looking ahead in 2021, the premium that marketers are giving to real-time customer journeys, dynamic segmentation and content has never been higher.
As such, Solitics is strategically positioned to deliver on this trend. The company is continuing its mission to change the way B2C organizations utilize and harness their data to create personal customer experience for their respective clients.
Whatever the next innovation or challenge is in the industry, Solitics is making the impossible happen through one intuitive platform. See what Solitics can do for you by requesting a demo here.
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