MiFinity, a Belfast-based payments company, has partnered with Praxis, a smart cashier technology provider, to offer its payment services directly to the latter’s customers.
Tuesday’s announcement detailed that with this integration, online merchants can access MiFinity eWallet and other payment services directly using the Praxis platform.
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“This deal is a major step forward for the MiFinity group. This is a key partnership with the leading B2B platform provider in this space,” MiFinity’s CEO Kieron Nolan said in a statement.
“This solution will support the launch of our consumer eWallet to multiple brands via the one integration. We are truly excited about this partnership and the roll-out of our consumer eWallet to these brands over the coming months.”
Satisfying the payment needs of online merchants
Launched in 2002, MiFinity offers a range of cost-effective and efficient end-to-end payment solutions. With the latest MiFinity eWallet, the company is targeting merchants in the online gaming, forex, travel, and eCommerce sectors, thus easing payments with several currencies.
Praxis is also targeting the same customer base, making it a crucial partnership for both.
Finance Magnates earlier reported on MiFinity’s expansion in the European and Latin American regions by adding more local currencies. It also added cryptocurrency support to its eWallet.
“Our eWallet functionality will provide additional options to current providers and offer a different customer experience to consumers as we continue to grow and increase our market presence,” Nolan added.
“Every week Praxis handles 4-5 new PSP and CRM integrations. We only do this when we see a good fit for our software with the CRM provider, and in cases where the PSP seems serious, reliable, and has an added value for merchants. We see MiFinity having all 3 of those characteristics,” Micha Low, CFO at Praxis Cashier, said.
“Communication has been smooth; merchants are satisfied, and we see volumes increase. We wish Praxis merchants using the MiFinity integration the best of luck and look forward to providing solid technical support as their payments integrator.”
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