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The second-week slump that Disney’s "Black Widow" saw at the box office has upset theater owners across America.
Like many films that came out during the time of the coronavirus pandemic, Disney and Marvel’s latest tentpole was released both in theaters as well as on the Disney+ streaming platform for those willing to shell out a little more money on top of their subscription.
However, in a press release from the National Association of Theatre Owners (NATO), the organization strongly condemned the hybrid release model, highlighting the immense dropoff of audience members going to the theater had even after the second day of its release, let alone the second week.
"Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life," the release from NATO reads.
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