ESPN today pushed its chips into the center of the sports gambling table.
The network will launch a branded sportsbook for fans in the United States in partnership with PENN Entertainment, a leading provider of integrated entertainment, sports content and casino gaming experiences in North America. As of June, PENN operated 43 properties in 20 states, online sports betting in 17 jurisdictions.
PENN will rebrand its current sportsbook and relaunch as ESPN Bet this fall. It will do so in the 16 legalized betting states where PENN Entertainment is licensed. The rebrand includes the mobile app, website, and mobile website.
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