Britain’s biggest pound shop opens – and its prices start at just 29p

A discount store described as "Britain's biggest pound shop" has opened its doors to the public selling items selling for as little as 29p.

The One Below store in Bradford, West Yorkshire, is the latest and largest of the chain's branches, covering 12,000sq ft and stocking more than 8,000 items.

Shoppers waited patiently for the store to open at 10am in the Bradford Forster Square Retail Park, and they weren't disappointed.

Customer Jessica Mitchell, 18, said: "This shop is bigger, better and cheaper than any other shop I've been to.

"It's absolutely massive, I can barely find my around it it's so huge."

The chain was set up by Poundworld founders Christopher Edwards, 36, and Christopher Edwards Senior and claims to be the only UK discount chain selling everything for £1 or under.

Since launching in March it's opened in 57 towns and cities across the UK, with many stores experiencing ‘stampedes’ of shoppers waiting for the doors to open.

It's also offering jobs to many of the former Poundworld staff who lost their positions when the chain went into administration in 2018.

Managing director Christopher Edwards said: “We’re pleased with the response from shoppers – it’s been our busiest One Below opening yet.

"We ordered 200 baskets and 15 trollies for customers and we ran out of them within the first ten minutes of opening.

"We’re are open till 8pm as the store is on a retail park and we’re expecting to serve over 3,000 shoppers by close of trade today.”

Jessica was certainly impressed: "I've never seen aisles as wide as the ones they have here, which is really good because it means people don't bump into each other.

"There are so many people here for the opening today, it's really exciting."

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