How Blockchain Will Change Sports

Blockchain and cryptocurrencies have not bypassed sports. In January of this year, the first contract was signed between a major sports club and a blockchain project. The Arsenal football club will promote ICO of the Internet gaming cryptocurrency. Advertisements of the token sale will be seen on the banners of the Emirates Stadium and the official website of the team. We have compiled a selection of projects that are also related to sports and blockchain.

Sports Blockchain Projects


TokenStars is the first sports tokenizing blockchain platform that simplifies the interaction between players, fans, and advertisers, and makes these links more effective.

The TokenStars business model is based on the traditional business model of talent management agencies. The platform receives a 20–30% commission from the advertising contracts of the players. This revenue will be converted into tokens. The main buyers of TokenStars tokens are considered to be blockchain investors, institutional investors, funds, and sports fans. The latter will be attracted through partnerships with various media, including the fan community of Manchester United.

TokenStars investors can not only follow the careers of athletes but also make key decisions, for example, on their signing of professional or commercial contracts.

The project is already cooperating with 15 major celebrities, including soccer player Gianluca Zambrotta, NHL star Nikita Kucherov, soccer player Valeri Karpin, tennis player Anastasiya Myskina, and soccer player Lothar Matthäus. They not only attract new users but also help participants with their career experience.


SportyCo (former SportyFi) is a decentralized system of financing and investing in sports projects. The main goal of the project is to enable prospective players to play sports, avoiding monetary barriers. The ERC20 SPF tokens are traded on the Okex, HitBTC, and LiveCoin exchanges. The platform will be launched on March 31, 2018.

SportyCo cooperates with the Spanish football team from La Liga RCD Espanyol. The system has also received support from Roberto Carlos and Ronaldinho.


Globatalent is a platform that plans to decentralize soccer along with all other sports. The idea of ​​the project is to develop the potential of young athletes who do not have the support of investors or clubs. At the same time, the platform provides an opportunity to invest in talented people and benefit from their future success.

Sponsorship Support from Clubs and Athletes


CashBet is an online casino for mobile devices. The London-based club Arsenal will advertise the ICO of CashBet Coin, a new cryptocurrency for Internet gaming. The deal amount was not disclosed. Pictures of famous players and the emblem of the club will be used to promote the cryptocurrency. CashBet plans to attract from $40 to $70 million following an active campaign. One CashBet Coin at the start will cost 50 cents.


13Tickets is a company that plans to organize several interesting tourist activities for Bitcoin holders. For example, Real Madrid became the first Spanish club to accept payments in Bitcoin. The cryptocurrency can be used to pay for an official tour of the Santiago Bernabeu stadium. Negotiations are ongoing with Atletico Madrid.

Sirin Labs

The Finney crypto smartphone is distinguished by a highly secure cryptographic core, which, in turn, allows support for blockchain applications. The device will run on the Shield OS, based on Android. The advertising face of the campaign was soccer player Leo Messi.


Stox is an open platform based on the Ethereum blockchain and is used for prediction markets, where people can trade the outcomes of events in almost any category, including sports, celebrities, election results, and even the weather. The platform is being advertised on his Instagram by Luis Suarez, a player of Barcelona and the national team of Uruguay. The same platform was promoted by the famous boxer Floyd Mayweather, who was the first among stars to promote blockchain projects. In addition to Stox, he supported the Hubii Network content marketplace and the Centra startup, which promised to create a cryptocurrency bank card.

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