Coinbase serves as an online platform which offers secure buying, selling, transferring and storing of digital currency. They are headquartered in San Francisco and they broker exchanges of Bitcoin [BTC], Bitcoin Cash, Ethereum, and Litecoin with fiat currencies in around 32 countries. It is dubbed as the largest cryptocurrency exchange platform in America.
The Wall Street continues to be its favorite as it recently added another top-level executive from the New York Stock Exchange. The New Director of Institutional Sales at Coinbase is Christine Sandler who was an executive at the New York Stock Exchange. She was working at Barclays where she was a Managing Director until 2016. GADX which is Coinbase’s institutional trading platform is working on attracting more Wall Street clients and it tries to lure more business from the New York Stock Exchange.
Coinbase started to offer services in 2014 to institutional Wall Street firms via its GADX exchange and has been aiming for more institutional business in cryptocurrency and GADX at its core. They are now launching Coinbase Custodian which will offer the same level of security as custody banks with additional services that include: Dedicated account representatives and phone support, Multi-user accounts with separate permission and insurance in some cases. It is made available only to those who have $10 million in deposits.
Hiring talent from the Wall Street world is the key component of this expansion. The company had recently acquired Eric Scro who was the Head of Finance at New York Stock Exchange as its Vice President of finance.
Apart from hiring people from Wall Street, they have also hired a person form Ameritrade to act as its Chief Operating Officer [COO], whose name is Asiff Hirji.
Coinbase General Manager Dan Romero says:
“The company is scaling up to meet future demands from the institutional market and we are looking to hire a bunch of different executives at the company. “
“We are also looking forward to double our staff numbers from 250 to 500 in 2018.”
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