Controversial spin doctor Lynton Crosby has waded into the Tory leadership debate with an incredibly ironic message of "consensus".
The Australian spin doctor – dubbed the 'Wizard of Oz' due to his repeated electoral successes – is known for his attack dog style of PR campaiging.
But now he is leading a surprising call for the country to come together.
Describing the task for the incoming PM, Sir Lynton says the next Tory leader must build a 'new national consensus'.
In a Foreword to a project looking at 'What do we want from the next Prime Minister?" by the Policy Exchange thintank, the election guru argues: “Without finding consensus and building on it, it will be very difficult for the next Prime Minister to deliver on Brexit and so much more.
"And the good news is there may be more consensus in hidden areas – as Policy Exchange has shown, for instance, in its housing work, which demonstrates that Nimbyism melts away if you build new homes in ways that are popular with existing local residents and with the wider public.”
Sir Lynton made his name in his native Australia by importing attack-style politics from the US and turning them into election-winning campaigns for the Liberal Party.
In the 2001 federal election he helped John Howard to an unlikely victory by ramping up fears about border security and terrorism.
In 2005, Crosby exported the style to Britain when he ran Conservative leader Michael Howard's campaign.
As one line had it, "It's not racist to impose limits on immigration. Are you thinking what we're thinking?"
During Boris Johnson's 2008 Mayoral campaign Sir Lynton's attack ads against Labour mayor Ken Livingstone were about teen murders and Islamic extremists allegedly running Red Ken's campaign.
In 2015 he advised the Tories when they claimed Ed Miliband had "stabbed his own brother in the back" to become leader.
His company was also behind Zac Goldsmith's run to succeed Boris as mayor of London, Crosby's campaign featured claims Labour's candidate, Sadiq Khan, was an apologist for Islamic extremism.
Sadiq Khan said during the campaign: “The Zac Goldsmith that I knew, the Zac Goldsmith who has been locked away by Crosby, is charming, personable, wants to mix with people of different faiths, understands the importance of unity, celebrates the diversity of London."
There was some suggestion Mr Crosby had lost his sheen after Theresa May paid the election guru £4million for the disastrous campaign at the 2017 snap election which saw the Tories lose seats.
While he is not working directly on Boris Johnson's campaign but the former foreign secretary speaks regularly with the man who helped him win as Mayor of London.
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